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MARKETING SERVICES

FRACTIONAL CMO MARKETING CONSULTATION

Marketing has become complex with all the channels, personas, and constant change online! I work with you to determine your overall marketing needs through gathering requirements and developing a solutions unique to your organization, not cookie cutter. My services, focus overall on digital marketing with an integrative marketing approach to include both online and offline strategies. 
 

Areas of expertise include developing:
 

  • Digital Marketing Strategy to include an audit of your site to determine what works and what doesn't

  • Email Marketing Strategy

  • Integrative Marketing 

  • Customer Relationship Management (CRM) Solutions 

  • Agency selection through an RFP approach if a new digital agency is needed

  • Mentor internal teams and all agencies so they understand what an integrative marketing approach means and work on an overall strategy for your business

  • Speak at conferences and conduct educational seminars
     

I partner with you to take the mystery out of marketing no matter the size of your business or industry. ​I work with hospitality, restaurant, and several other industries small to large, B2C and B2B.​

DIGITAL MARKETING AUDITS

Are you questioning if your digital marketing is working?

 

Do you have right agency partner? Are you pulling out all the stops to grow your number one sales person, your website and mobile presence?

Longevity will conduct an overall audit with recommendations to include your website/mobile presence, your online media positioning, where are you on Google (SEO), social media, and more. Audits are customizable, based on budget. 

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Longevity can work with you on solutions. 

MARKETING TASK FORCE

Business keeps going even while you're hiring a marketing role for your team. With over 25 years of experience in marketing, I can step in as a fractional CMO with the level of expertise you'll receive.
 

Marketing Support: 

  • Work remotely or come to you and work onsite or do a mix of both while the position is open 

  • Determine and define the marketing strategy needed

  • Evaluate opportunities while in the position

  • Assist in all aspects of marketing from digital, public relations, branding, direct mail, email marketing, and more

  • Create marketing and business plans

  • Assist in interviewing for the right person and then training
     

Retainers are flexible based on your needs. ​

ACQUISITIONS AND HOTEL/RESTAURANT OPENINGS

Having been on acquisition teams for new hotel/restaurant openings while overseeing the digital marketing component, I will join your team to develop strategy and partner with your agencies to implement based on defined deadlines. I can work onsite, remotely, or both with flexible retainers.

PROJECT MANAGEMENT

Longevity Marketing can assist in the overall project management of your marketing solutions and partners to stay on budget and launch on time. It takes strong communication, persistence, and expertise to keep projects on task along with understanding when a project needs adjustment.  Many times organizations are stretched and seeing the end result takes longer than needed with start/stops that add to costs. Longevity can be your project management solution for the types of projects listed below and more.
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Project Management Expertise:

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  • Website Development: Longevity has overseen 150+ Websites over the years in the hospitality/restaurant industry and other B2B businesses. Longevity will manage an RFP process if needed to select the agency and then navigate the timeline and requests from the agency for you. Once the site launches, Longevity can continue to support on a maintenance plan.

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  • Customer Relationship Management (CRM) : Longevity will work with your organization to select the right CRM and assist in overseeing the implementation with the correct tools and partner to define your customer. After implementation, Longevity will work with your team to fully define the right customer and messaging within each customers journey. 

 

Longevity has tools to stay on track and has worked with several agency partners over the years.

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