ABOUT

Your Integrative Marketing Partner and Fractional CMO - Bringing Change

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Longevity Marketing Solutions, LLC, was founded in 2014 by Jennifer (Jen) Long with a single mission: to be your marketing partner to define and grow your marketing goals. I approach each client with fresh eyes to develop customized, unique strategies.

 

I started my career in 1994 within hospitality, with a traditional marketing degree and jumping into digital marketing before Google was born! Now a leading expert in all aspects of marketing, I bring that knowledge to your business whether in hospitality, restaurants, B2C or B2B to grow your marketing footprint and reach. With my years of experience, you are retaining a fractional CMO level expert.

 

Career:

My career consisted in developing digital strategies and overseeing the digital marketing within the competitive travel industry. I've been with the following hospitality management companies:
 

• Destination Hotels for 13 years (independent luxury resorts, hotels, and condominiums)

• Millennium Hotels and Resorts for three years (global hotel management company based in Singapore)

• Sage Hospitality for three years (branded and independent hotels working with Marriott, Hilton, and Hyatt)​

 

Expertise:

• Partner with internal teams to develop an integrative marketing approach

• Oversee agencies, projects, and budgets 

• Manage and oversee RFPs to select digital, CRM, social, and branding agencies

• Project management and oversaw over 150+ websites to include integration of UX, search engine optimization, and much more

• Work with designated agencies to define and implement the overall search engine optimization (SEO) and paid search strategies in search (Google and Bing)

• Determine overall email strategy with CRM partner

• Develop social media strategy to include paid with selected agency. Agency or client is responsible for posting. 

• Participate in branding and public relations sessions to integrate into overall marketing

• Compose marketing and business plans to integrate goals and strategies for alignment

• Work on hotel acquisitions related to marketing

• Define marketing strategy for hotel and restaurant openings 

• Establish global marketing strategies and partners

• Speak at conferences on topics related to digital and integrative marketing 

• Design educational webinars and on-site training for marketing teams 

• And much more...

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